Representation
We represent your brand across foodservice and hospitality — managing sales, buyers and market development on your behalf.
Your route toSouth Africanfoodservice.
The outsourced sales and brand-representation partner connecting manufacturers with South Africa's distributors, hospitality groups and operators.
National
Distributor reach
10sectors
Foodservice channels
2024
Best Salesperson · Bidfood
Route to market
Sales & brand representation
Hotels
Groups · LodgesRestaurants
Casual · Fine · QSRCatering
Contract · EventsButcheries
Retail · WholesaleWhat we doAn outsourced sales force,
An outsourced sales force,
working the whole market.
Route to market
Market-entry planning, provincial rollout and distributor alignment that gets you onto the right shelves, in the right order.
Distributor network
Direct relationships with national distributors, wholesalers and hospitality suppliers to win listings and market access.
Key accounts
We manage the distributor, group and operator relationships that turn a single listing into long-term, sustainable growth.
Also: product launches, brand activation, promotions and market reporting.
Industries we serviceAcross the
Across the
foodservice floor.
From national hospitality groups to independent operators, we represent brands across every major foodservice and trade channel in South Africa.
Hotels & LodgesRestaurantsCateringButcheriesHospitalityFoodservice DistributionHealthcare CateringEducation CateringQSR & FranchiseWholesale & Cash & Carry
Why partner with usThe relationships are
The relationships are
already in place.
We aim to be one of South Africa's leading foodservice representation agencies — built on professional, relationship-driven market access for the brands we carry.
Industry experience
Across foodservice sales, hospitality operations, procurement, logistics and distribution.
Existing relationships
Inside distributors, hospitality groups, procurement structures and national supplier networks.
Market understanding
We know distributor buying processes and the realities of commercial foodservice.
Professional representation
We act as an extension of your business, with accountability and expertise.
What we stand forIntegrityProfessionalismRelationshipsGrowthService Excellence
The team
Who you'll work with.
A hands-on team with deep roots in South African foodservice — the people who'll represent your brand in the market, day to day.
DL
Best Salesperson 2024 · Bidfood
Deep experience across South African foodservice and hospitality — distribution, procurement, logistics and sales — plus a track record as an owner-operator who knows how distributors buy.
- Sales management & buyer engagement
- Procurement & logistics
- Customer relationship management
RL
Established national network
An established name in South African foodservice with years inside the distribution environment, bringing strategic insight to manufacturers navigating market entry and distribution growth.
- Supplier & manufacturer partnerships
- Route-to-market development
- National account relationships
AL
First point of contact
Keeps represented brands and trade partners moving day to day — coordinating enquiries, account admin and follow-through so nothing between a manufacturer and its distributors goes cold.
- Client & partner coordination
- Account administration
- Enquiry handling & follow-up
Let's talk
Let's build your brand in South Africa.
Local manufacturer, importer, international brand or growing supplier — we bring the relationships and market access to grow you in South African foodservice.
Tell us about your brand
We'll reply within one business day.
Thanks — message received.
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